David Jesse

Founder & Advisor

at Crescendo Product Group

Product executive, coach and transformation leader with twenty-five years of experience scaling startups up through global businesses. Proven success as CPO at Fetch (grew from 1.2M to 5.1M active customers), VP Product at Groupon (led product through hypergrowth prior to IPO), as well as product executive roles at DoorDash, eBay, and Gaia Interactive.

As a coach and fractional product leader, I’ve guided dozens of companies from seed stage to Fortune 20, focusing on:

  • Building high-performing product organizations
  • Defining outcome-driven product strategy
  • Scaling through critical growth phases
  • Transforming product culture and processes

Deep expertise in marketplaces, e-commerce, and consumer products, with successful advisory experience across SaaS, fintech, healthcare, and enterprise software. Available for leadership coaching, advisory roles, board roles, and fractional product executive engagements.

Illinois
Consumer FinTech, DTC (Direct-to-Consumer), Media & Entertainment, Social Media & Community Platforms
advisorDigital Transformationleadership coachproduct managementScaling Teams

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Articles by David Jesse

LA Tech Week 2025 Day 3 Recap: AI Search – Wednesday Oct 15

After two packed days exploring AI startup building and go-to-market growth, Day 3 of LA Tech Week shifted focus to the evolving world of AI Search, how new AI technologies...

LA Tech Week 2025 Day 2 Recap: Startup Growth – Tuesday Oct 14

After a packed AI Building Day, we continued LA Tech Week with Startup Growth Day, a full schedule of sessions focused on go-to-market strategy, founder journeys, and scaling startups in...

LA Tech Week 2025 Day 1 Recap: AI Building – Monday Oct 13

We hosted three full days of events during LA Tech Week, each one focused on helping founders learn, connect, and build with the latest in AI and startup growth. Day...

Using Customer Feedback to Build a Product that Customers Will Love

Customer feedback is the lifeblood of successful product development, but many startups struggle with collecting, validating, and prioritizing the constant stream of input from users, advisors, and internal teams. In...

Shaun Merritt Vibe-Coded Karrot.ai

How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder

I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...

7 Steps to Build a Product That Sells Itself

Learn the 7 steps to product-led growth (PLG) to build a product that sells itself. Drive activation, boost conversions, and scale efficiently with Wes Bush from ProductLed....
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