Tony Wootton
CRO
at SensaPay
I’ve been involved with startups and growth companies my entire career, focused on the GTM (“Go To Market”) function, building teams and revenue models that result in exponential growth.
My primary vertical is fintech with expertise in fraud management and payments. Over 25 years, I’ve had four exits, with the latest, Verifi, selling to Visa for north of $500M.
I have experience taking companies from ICP/PMF and a few million in revenue to $100M+ in ARR.
Articles by Tony Wootton
LA Tech Week 2025 Day 3 Recap: AI Search – Wednesday Oct 15
After two packed days exploring AI startup building and go-to-market growth, Day 3 of LA Tech Week shifted focus to the evolving world of AI Search, how new AI technologies...
LA Tech Week 2025 Day 2 Recap: Startup Growth – Tuesday Oct 14
After a packed AI Building Day, we continued LA Tech Week with Startup Growth Day, a full schedule of sessions focused on go-to-market strategy, founder journeys, and scaling startups in...
LA Tech Week 2025 Day 1 Recap: AI Building – Monday Oct 13
We hosted three full days of events during LA Tech Week, each one focused on helping founders learn, connect, and build with the latest in AI and startup growth. Day...
Using Customer Feedback to Build a Product that Customers Will Love
Customer feedback is the lifeblood of successful product development, but many startups struggle with collecting, validating, and prioritizing the constant stream of input from users, advisors, and internal teams. In...
How Shaun Merritt Vibe-Coded Karrot.ai As A Solo Builder
I recently had the opportunity to chat with Shaun Merritt, cofounder and CTO of Karrot.ai, a LinkedIn ABM tool. Shaun was kind enough to share a comprehensive breakdown of how...
